Rather than teach you a set of tactics that will have a limited shelf-life, this focuses on building a solid understanding of the fundamentals of how search engines work and what they are trying to achieve. It is this knowledge that will allow you to build your own strategies, come up with your own tactics and out-pace your competitors. We’ll take you from an understanding of how search engines crawl, render and index the web, through to the details of how to get your hands dirty and implement schema, canonical and hreflang tags.

The Program

1. Why take this course and who is it for?
2. An overview of SEO.
3. Crawling your own website.
4. Crawling, indexing and domain basics.
5. HTTP response codes and redirects.
6. Controlling crawling and indexing.
7. Managing crawl budget.
8. Auditing crawling and indexing.
9. Canonical tags.
10. Hreflang tags.
11. Nofollow tags.
12. Page Experience.
13. Internal linking.

What you’ll learn

• How search engines crawl, render and index websites
• How to optimise your on-page content to rank well in Google
• How to forecast and assign a value to organic SEO traffic  and etc.