This Specialization explores several aspects of the new digital marketing environment, including topics such as digital marketing analytics, search engine optimization, social media marketing, and 3D Printing. When you complete the Digital Marketing Specialization you will have a richer understanding of the foundations of the new digital marketing landscape and acquire a new set of stories, concepts, and tools to help you digitally create, distribute, promote and price products and services.

Specialization includes these courses

1. Маркетинг в цифровом мире. 
2. Digital Marketing Analytics in Theory.
3. Digital Marketing Analytics in Practice.
4. Digital Media and Marketing Principles.
5. Digital Media and Marketing Strategies.
6. Marketing in an Analog World.
7. Digital Marketing Capstone.

What will you learn

• Gain an understanding of the motivations behind data collection and analysis methods used by marketing professionals.

• Understand frameworks and approaches to measuring consumers’ digital actions.

• Learn to evaluate and choose appropriate web analytics tools and techniques.

• Earn familiarity with the unique measurement opportunities and challenges presented by New Media.