This course investigates the framework for success in product management by defining the product manager’s position in an organization and the key responsibilities. We will examine the skills and competencies most critical to carrying out those responsibilities. To further improve your understanding of product management, we will discuss how product managers engage with the product team and stakeholders to create and manage successful products.

The Program

1. Introduction to Product Management Essentials.
2. Roles and Responsibilities of the Product Manager.
3. Managing Innovative Product Teams.
4. Market Development and Commercialization.

What will you learn

• How to discover the roles and responsibilities of the product manager.
• How to explore marketing challenges, common marketing mistakes, knowing your customer, and rethinking the 4P’s of marketing.
• How to understand how innovative product teams are organized and managed.
• How to examine how to develop customers, solve customer problems, segment markets, and expand your market.