В любой момент
Стоимость курса
Подробности и регистрация

Основы цифрового маркетинга

Навыки, которые вы получите:
SEO Content marketing Digital marketing

Master the basics of digital marketing with our free course accredited by Interactive Advertising Bureau Europe and The Open University. There are 26 modules to explore, all created by Google trainers, packed full of practical exercises and real-world examples to help you turn knowledge into action.

The Program

  1. The online opportunity
  2. Your first steps in online success
  3. Build your web presence
  4. Plan your online business strategy
  5. Get started with search
  6. Get discovered with search
  7. Make search work for you
  8. Be noticed with search ads
  9. Improve your search campaigns
  10. Get noticed locally
  11. Help people nearby find you online
  12. Get noticed with social media
  13. Deep dive into social media
  14. Discover the possibilities of mobile
  15. Make mobile work for you
  16. Get started with content marketing
  17. Connect through email
  18. Advertise on other websites
  19. Deep dive into display advertising
  20. Make the most of video
  21. Get started with analytics
  22. Find success with analytics
  23. Turn data into insights
  24. Build your online shop
  25. Sell more online
  26. Expand internationally
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