hroughout the program, you’ll get to practice your new skills through hands-on projects. Our projects offer an opportunity to apply marketing data analysis practically, such as:  identifying data sources;  using Python to sort data; using Tableau to visualize results; evaluating advertising effectiveness;  optimizing the sales funnel;  optimizing marketing campaigns using Meta Ads Manager.

The Program

1. Marketing Analytics Foundation.
2. Introduction to Data Analytics.
3. Statistics for Marketing.
4. Data Analytics Methods for Marketing.
5. Marketing Analytics with Meta.
6. Meta Marketing Science Certification Exam.

What will you learn

• How to collect, sort, evaluate, and visualize marketing data.
• How to design experiments and test hypotheses to evaluate advertising effectiveness.
• How to summarize and analyze data using marketing analytics methods.
• How to use Meta Ads Manager to test ad effectiveness and evaluate the results.