Being smart in business means knowing what’s just around the corner. It means thinking ahead and preparing for the inevitable changes that will impact the way business is conducted. This is what allows a business to be resilient and to thrive in a changing environment. Digital marketing is no different. Artificial Intelligence (AI) and Machine Learning have the potential to completely change the face of online marketing, rendering many older strategies obsolete even. This course covers some of the ways that AI will impact the Digital Marketing field. 

The Program

1. Introduction: Overview of AI In Digital Marketing.
2. Module 1: What is AI and Machine Learning?
3. Module 2: Google As An «AI First» Company.
4. Module 3: Preparing for Semantic Search.
5. Module 4: Big Data.
6. Module 5: Computer Vision.
7. Module 6: Advertising.
8. Module 7: E-mail Marketing.
9. Module 8: Chatbots.
10. Module 9: Developing Your AI Skills Using SQL.
11. Module 10: Ways to Future Proof Your Marketing