Through this program, you will gain a toolbox of innovations and techniques to take your digital marketing skills to the next level. You will gain a valuable understanding of how companies can reinvent their marketing strategies and processes to be more competitive in the new and dynamic digital world.

By completing this program you will cover multiple different approaches to reaching the same goal: To increase customer engagement in an evolving digital market and create the most valuable digital business model and communications strategy for your organization.

What you will learn

• Tools and techniques to engage users throughout their customer journey.
• How to support customers and build customer satisfaction and loyalty by developing a win-win relationship to better serve and retain them.
• Segment strategies that can include sales, acquisition, ecommerce, product education, product use, customer service, and help desk alignment.
• Analyze all the digital channels a customer interacts with within your business or organization, and how to communicate in an effective way.
• Understand all the digital touchpoints your customer has with your brand, including email, social media, and your website.