The University of Maryland
В любой момент
11 часов
Стоимость курса
39 USD/мес.
Подробности и регистрация

Building the Business Model for Corporate Entrepreneurs

Навыки, которые вы получите:
Business analysis

This course enables you to develop and apply the Business Model Canvas tool to scope a corporate challenge or opportunity. You will learn how to identify and communicate the nine elements of a business model: Customer Segments, Value Propositions, Channels, Customer Relationships, Revenue Streams, Key Resources, Key Activities, Key Partners, and Cost Structure.

The Program

  1. Introduction to Business Modeling.
  2. Customer Discovery and Customer Validation.
  3. Customer Segmentation and Analysis.
  4. Creating the Business Model for the Corporate Venture.

What will you learn

  • How to create and deliver value for existing and future customers of the company;
  • How to extract value for the corporate venture in a sustainable fashion; 
  • How to conduct in-depth interviews to guide the customer discovery process for your corporate venture; and
  • How to develop business models that encompass the product or service, customers, and economic engine that deliver on the corporate venture objectives.
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