This course explores marketing analytics practices and tools. Digital marketing and e-commerce professionals are expected to analyze data from various sources (such as web pages, digital marketing channels, and e-commerce sites) and use them to gain customer insights.Google employees who currently work in the field will guide you, providing hands-on activities and examples that simulate common digital marketing and e-commerce tasks, while showing you some of the best tools and resources used on the job.

The Program

1. Introduction to Assess for success: Marketing analytics and measurement.
2. Use metrics from Google Analytics and Google Ads.
3. Measure the success of marketing campaigns.
4. Share metrics and insights with stakeholders.

What will you learn

• Define media planning and strategies.
• Evaluate metrics against performance goals and make adjustments to a marketing budget or strategy.
• Describe what defines a successful marketing campaign.
• Create presentations and reports to update stakeholders on the progress or success of a marketing campaign and important insights.