Northwestern | Kellog School of Management
28 сентября 2022
2 месяца
Стоимость курса
2 600 USD
Подробности и регистрация

AI applications for growth

Навыки, которые вы получите:
Artificial intelligence Business intelligence

Trusting that Artificial Intelligence can live up to its hype requires you to become comfortable with advancements such as the cloud and big data. It also requires you to gain confidence that AI can deliver competitive advantages. This program will lead you to breakthrough thinking about AI’s capabilities, so you and your company can thrive in the era of AI.

Who is this program for

  • C-Level Executives who seek to drive innovative AI initiatives for their organizations by learning more about AI trends, AI use cases, industry applications of AI, and AI strategy and best practices.
  • Senior Managers in Sales & Marketing charged with driving marketing outcomes and advancing the organization’s transformation initiatives using data, analytics, and AI.
  • Product ManagerSenior Technology Managers with 10+ years of experience in IT products and services, healthcare technology, or banking and financial services looking for a strategic perspective on AI to innovative operational processes and learn how AI can transform the business side of their enterprise. 
  • Senior Management Consultants & IT Consultants who advise clients on digital transformation, business excellence, and operational transformation seeking to stay current with the AI revolution in order to make more innovative recommendations to their clients in IT and the banking and financial services industry. 

The Program

  1. The AI Revolution: Trends, Tools, and Applications.
  2. AI and Customer Experience Management.
  3. AI and Operations Management.
  4. AI and Business Support Functions.
  5. AI Applications in Select Industries.
  6. AI Applications in Autonomous Vehicles and Transportation.
  7. Transforming Your Business with AI: Strategy and Capabilities.
  8. Transforming Your Business with AI: Organization and Society.

What will you learn

  • Understand the business applications and outcomes that can be achieved with AI.
  • Represent the voice of the business as well as the customer to data scientists and engineers.
  • Craft your AI journey, from strategy and capabilities to execution and organization.
  • Navigate the black box and ethical considerations of Artificial Intelligence to drive responsible AI initiatives.
  • Join a community of like-minded professionals who are successfully deploying AI in their organizations.
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