Advanced Google Analytics walks you through how data gets collected and processed into readable reports. You’ll learn how to use configurations like Custom Dimensions, Custom Metrics, and Event Tracking to collect data that’s specific to your business. The course will also demonstrate more advanced analysis techniques using segmentation, channel reports, audience reports, and custom reports, as well as marketing strategies like remarketing and Dynamic Remarketing that show ads to customers who have visited your website.

This course covers Google Analytics primarily for measuring website traffic. To learn about new capabilities that bring app and web analytics together, visit Analytics Help.

The Program

Unit 1: Data Collection and Processing

• Lesson 1: Google Analytics data collection
• Lesson 2: Categorizing into users and sessions
• Lesson 3: Applying configuration settings
• Lesson 4: Storing data and generating reports
• Lesson 5: Creating a measurement plan

Unit 2: Setting Up Data Collection and Configuration

• Lesson 1: Organize your Analytics account
• Lesson 2: Set up advanced filters on views
• Lesson 3: Create your own Custom Dimensions
• Lesson 4: Create your own Custom Metrics
• Lesson 5: Understand user behavior with Event Tracking
• Lesson 6: More useful configurations

Unit 3: Advanced Analysis Tools and Techniques

• Lesson 1: Segment data for insight
• Lesson 2: Analyze data by channel
• Lesson 3: Analyze data by audience
• Lesson 4: Analyze data with Custom Reports

Unit 4: Advanced Marketing Tools

• Lesson 1: Introduction to remarketing
• Lesson 2: Better targeting with Dynamic Remarketing
• Lesson 3: Course Summary