We’ll cover the theory that you need to understand to drive your own Demand Gen program.Hands-on — Throughout the course, we give you multiple opportunities to slow down and apply what you have learned by building out the real-world plan that your company needs.

Peer Learning — Your instructors are peers, start-up founders and fellow marketers with decades of tangible experience in every stage and level of an organization.

Who is this course for

1. Business Owners — Increase your business revenue, sales pipeline, and ROI by building out transformative demand generation programs that actually work.
2. Startups — Leverage proven marketing processes and practices to establish and increase your user-base and business revenue.
3. Marketers — Increase your current marketing knowledge by learning the most effective tactics, best practices, and processes.

The Program

1. Introduction to the Course.
2. SESSION 1 HOMEWORK LINK.
3. Introduction to Building Your Model.
4. Role of Marketing.
5. Importance of Modern Marketing.
6. Framework for Building Your Marketing Model.
7. Step 1: Know Your Numbers.
8. HOMEWORK: KNOW YOUR NUMBERS.
9. Step 2: How to Measure the Right Numbers.
10. The Art of Experience Mapping.
11. The Buying Process.
12. HOMEWORK: BUYER JOURNEY QUESTIONS.
13. Step 3: Conversion Rates.
14. Do You Know Your Industry Averages?.
15. Step 4: Building Your Model.
16. Knowing the Value of a Lead.
17. HOMEWORK: BUILD YOUR MODEL.
18. Step 5: Building Your Scenarios.
19. HOMEWORK: BUILD YOUR FUNNEL.
20. Practical Campaign Models,
21. Next Steps.
22. End of Session