We’ll cover the theory that you need to understand to drive your own Demand Gen program.Hands-on — Throughout the course, we give you multiple opportunities to slow down and apply what you have learned by building out the real-world plan that your company needs.
Peer Learning — Your instructors are peers, start-up founders and fellow marketers with decades of tangible experience in every stage and level of an organization.
Who is this course for
- Business Owners — Increase your business revenue, sales pipeline, and ROI by building out transformative demand generation programs that actually work.
- Startups — Leverage proven marketing processes and practices to establish and increase your user-base and business revenue.
- Marketers — Increase your current marketing knowledge by learning the most effective tactics, best practices, and processes.
- Introduction to the Course.
- SESSION 1 HOMEWORK LINK.
- Introduction to Building Your Model.
- Role of Marketing.
- Importance of Modern Marketing.
- Framework for Building Your Marketing Model.
- Step 1: Know Your Numbers.
- HOMEWORK: KNOW YOUR NUMBERS.
- Step 2: How to Measure the Right Numbers.
- The Art of Experience Mapping.
- The Buying Process.
- HOMEWORK: BUYER JOURNEY QUESTIONS.
- Step 3: Conversion Rates.
- Do You Know Your Industry Averages?.
- Step 4: Building Your Model.
- Knowing the Value of a Lead.
- HOMEWORK: BUILD YOUR MODEL.
- Step 5: Building Your Scenarios.
- HOMEWORK: BUILD YOUR FUNNEL.
- Practical Campaign Models,
- Next Steps.
- End of Session