In today’s world of the fully integrated consumers, it is more important than ever to understand the priority and role of every channel and device in your marketing toolkit.

Which is why, in this Session, you will learn how your business can design and optimize lead acquisition campaigns through the major channels including social, search, and email.

The purpose of this lesson is for you to comprehend and develop multi-channel lead acquisition and lead nurturing programs based on what you have already developed with Your Models in Session 1, The Belief Framework in Session 2, and the Content that fills out the Belief Framework in Session 5.

This Session is the culmination of all prior Sessions.

Who is this course for

• Business Owners — Increase your business revenue, sales pipeline, and ROI by building out transformative demand generation programs that actually work.
• Startups — Leverage proven marketing processes and practices to establish and increase your user-base and business revenue.
• Marketers — Increase your current marketing knowledge by learning the most effective tactics, best practices, and processes.

The Program

1. Introduction to the Course.
2. SESSION 6 HOMEWORK LINK.
3. Introduction to Multi-Channel Lead Acquisition.
4. DATA INFORMED.
5. Primary Success Metrics.
6. Syncing Your Accounts.
7. Tracking & UTM Codes.
8. HOMEWORK: UTM CODES.
9. Custom Dashboards.
10. HOMEWORK: DASHBOARD & REPORTS.
11. HOMEWORK: SEGMENTS.
12. ALL CHANNELS ARE PART OF THE JOURNEY.
13. INTEGRATED MARKETING COMMUNICATIONS (IMC).
14. IMC Defined.
15. IMC Strategy.
16. IMC Examples & Marketing Mix.
17. DEVICE AGNOSTICISM.
18. BRANDED STYLE GUIDE.
19. Manual of Styles,
20. Example Style Guides.
21. CHANNEL: EMAIL.
22. Email Metrics.
23. Email Design.
24. Email Personalization.
25. Lead Nurturing Campaigns.
26. Different Types of Lead Nurturing Emails.
27. Growing Subscribers.
28. CHANNEL: SOCIAL.
29. LinkedIn.
30. Facebook.
31. Twitter.
32. YouTube.
33. Other Social Networks.
34. CHANNEL: SEARCH MARKETING.
35. #1: Be Found at Every Stage.
36. #2: Drive Dual Strategies.
37. #3: Boost Conversions.
38. #4: Dominate the SERPs.
39. #5: Conversions.
40. Integrate, Don’t Separate.
41. CHANNEL: REMARKETING.
42. Why Remarketing WorksD.
43. ifferent Types of Remarketing.
44. End of Session.