This is a course for people who are truly willing to understand instead. A course for people who would rather do it right than hustle and hassle people.

Once you work your way through nearly 200 lessons, your strategy will become more clear, your empathy will deepen and you’ll begin to see the market as it is, instead of merely wishing it to be what you want.

Who is this course for

• Business Owners — Increase your business revenue, sales pipeline, and ROI by building out transformative demand generation programs that actually work.
• Startups — Leverage proven marketing processes and practices to establish and increase your user-base and business revenue.
• Marketers — Increase your current marketing knowledge by learning the most effective tactics, best practices, and processes.

The Program

1. Introduction to the Course.
2. SESSION 5 HOMEWORK LINK
3. Introduction to Content Engagement Plan.
4. Modern Marketing Funnel.
5. Why Content Fails.
6. What Makes Content Valuable?
7. Interactive Content.
8. Personalize Content.
9. Full-Funnel Content Plan.
10. Defining Content Type.
11. Consumer-Centric Content.
12. STAGE 1: TOFU CONTENT.
13. TOFU Spotlight: Social Media.
14. TOFU Content Examples.
15. STAGE 2: MOFU CONTENT.
16. MOFU Goals and Tactics.
17. MOFU Content Examples.
18. STAGE 3: BOFU CONTENT.
19. BOFU Goals and Tactics.
20. BOFU Content Examples.
21. STAGE 4: RETENTION CONTENT.
22. Retention Goals and Content Types.
23. Retention Content Examples.
24. Measuring Success.
25. HOMEWORK: CONTENT ENGAGEMENT PLAN.
26. End of Session.